Propel Communications -- Services

In today’s competitive scenario, Public Relations is not perceived as only a means of issuing press releases and generate massive piles of press cuttings. Like any other organised profession, it requires enormous level of passion, creativity and global understanding of various related activities that can create a difference and add value to the client’s business.

Media Management
A good news report can bring in a lot of credibility for any Company. Therefore, Propel ensures that our clients get the right coverage at an opportune time for their brands or services. We understand that every client has different objectives and every publication a different genre; hence we excel in harmonizing the message to the media, which gives us an edge on our competitors.
· Media Strategy - Propel works with each client to ascertain their objectives and then do a thorough research to map out solid media strategy that will best accomplish their mission. We ensure that our PR services are completely focused on achieving these objectives. We help in focusing on the right media to reach out to the right target audience. Media strategy includes a brief about how to manage media in order to send an uncomplicated, concise and clear message that enhances the brand image.

· Information Management - We provide the media with all kinds of information on company's products or services, ranging from press releases and product brochures to photos and corporate profiles. We tell any client’s story, the way it should be said. We also excel in creating comprehensive and meaningful Press Kits that interests media during press conferences or seminars.
· Creating News - Propel understands news hence we believe in developing different story angles for different publications, matching the message to the medium. We also understand inputs that would be required by a reporter to make a good story.
· Building a pace - Propel is active in creating news cadence for companies, from creating press releases designed to generate maximum media interest to arranging TV, radio and print interviews. Since it is your timing that matters we know what will help leverage your important announcements, find the news hooks in your financial reports, and also offer media coaching to CEOs who may be unfamiliar with the press.
· Monitoring - Propel Communications monitors a wide range of print, electronic, web and other media professionally in order to assist our clients to stay updated on public communication related to their organization and activities. Our efficient media monitoring helps in evaluating the effectiveness of PR process and gathering market intelligence besides generating valuable feedback.

Event Management

We provide a host of Event Management activities that includes various aspects of event management, from conceptualizing and organizing of Event to arranging probable celebrity and sponsor for the event to Pre-Event Promotion, Live Event and Feedback Management. We handle events such as Press Conferences, Conventions, Product Launches, Corporate Launches, Inaugural Ceremonies, Road Shows, Awards' Functions, Theme Parties, Live Shows, etc.

Perception / Image Management
Every product, every organization and every individual is susceptible to how the audience perceives it/him. This perception can both be an asset or a liability and the differences can mean success or failure or even annihilation of the company. We work to improve perception, thereby increasing image and goodwill. Offering creative solutions for problems discovered during the image management process, we help our clients to have a positive perception in the minds of media and stakeholders.

Investor Relations
With a clear understanding of SEBI and stock exchange guidelines, we assist our clients on aspects like launching of an IPO, requirements related to mandatory publishing of quarterly results, holding of shareholder meetings and other financial events.

Crisis Management

In the event of a crisis hitting our client’s business, we are there to help in controlling the damage in the best possible way. These crisis could arise in the form of poor earnings, corporate turmoil, and defective product. In all these crisis situations, Propel becomes the crisis manager by suggesting a right spin to the problem.

Content Management
In addition to Compiling of facts and figures and disseminating the same to media, we also offer our services to create brochures, corporate profiles and In-house Journals for clients.